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Welcome to the Upper Swat Development Authority, where we stand as humble stewards of a land as timeless as poetry and as enduring as the mountains that cradle it. Inspired by John Keats’s enduring words, “A thing of beauty is a joy forever,” we envision a future for Swat that honors the natural and cultural wealth of this magnificent region.
Our VisionTo create a sustainable and vibrant Upper Swat, where development harmonizes with nature, empowering local communities while preserving the unparalleled beauty and rich heritage of our land for generations to come.
Our MissionThe mission of the Upper Swat Development Authority is to foster responsible development initiatives that enhance the quality of life for residents and visitors alike. We aim to promote eco-tourism, invest in sustainable infrastructure, and engage local communities in decision-making processes that affect their lives. Through innovative projects and partnerships, we seek to build a resilient economy while safeguarding our environment.
Our vision and mission guide us as we weave a legacy of growth that respects every river, every tree, and every peak. Each initiative we undertake is designed not only to uplift communities but also to forge a deeper connection between people and the land they inhabit. We are committed to creating spaces where tradition and modernity coexist, ensuring that the essence of Swat is preserved amidst progress.
Let us walk together on this journey to cherish and protect Upper Swat, a place where beauty is not merely seen but felt, a timeless gift we strive to preserve for today and tomorrow. Together, we can unlock the potential of this land, creating a bright and sustainable future for all.
Adnan IbrarDirector GeneralUpper Swat Development Authority
In line with the vision of the Government, our aim is to deliver the best possible services for the local community and tourists visiting the region, with the core principles of hard work, determination and commitment. Our young team is striving hard to make the organization an investor friendly place; with prime focus on ease of doing business and protection of rights of the investors. We look forward to work for the development of tourism in the region and make Swat the best tourist destination of Pakistan.
Name of the Chairman
Oct 29, 2024 Press Release - Upper Swat Development AuthorityDate: 28 October 2024 Swat ( ) The new Director General of Upper Swat Development Authority, Adnan Abrar, formally assumed charge of his post. According to the spokesperson of Upper Swat Development Authority, upon the arrival of the Director General, Deputy Director Operations Karamat Ali welcomed him along with the staff and presented a bouquet of flowers.... READ MORE
Oct 22, 2024 Training conducted on Sub-Portal developed for USDA focal person under the KP Web Portal on 22nd October 2024, in the KPITB Peshawar. ... READ MORE
Oct 07, 2024 A progress review meeting was held under the chairmanship of the Secretary of Tourism, attended via video link by the Director General of Upper Swat Development Authority, Deputy Commissioner Swat Shehzad Mehmood, Deputy Director Karamat Ali, AD Technical Umar Asad, and Accounts Officer Irfan Khan. In the meeting, Director General Shehzad Mehmood briefed on the progress of the Upper Swat Development Authority and the measures taken to promote tourism. The construction of an 18-kilometer jeepa... READ MORE
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